Optimising your website for relevant keywords and search terms will help increase your website's position in the search results. A good SEO strategy involving ongoing optimisation and monitoring will help your site rank higher in the search results shown to people.
Search Engine Optimisation (SEO)
Be found easily in the organic search results of major search engines like Google, Bing & Yahoo when people search for your product or service.
Websites on the first page of the organic search results usually get the most clicks. Relevant and accurate helpful information in the search results will attract more clicks by helping people make the decision to click your organic or paid listing.
By default Google can show 18 main results on the search results page:
1) Top 4 paid positions (Search Ads)
2) 10 organic (unpaid) positions
3) Last 4 paid positions.
Search Engines like Google want to give people the best and most relevant information when they search for something. They try to offer quality relevant information which users can use to find what they are searching for.
Websites are indexed where details of your website address and contents are stored. Automated software called crawlers fetches pages from the web and adds them to the index. All search engines have thier own crawlers. Google's crawlers are called "googlebots". Your website can be submitted to search engines so that it can be indexed. Your website must have a sitemap installed and have the correct information in your robots.txt file.
Once websites have been indexed, they are ranked using a combination of various factors:
1) Relevance of meta information and landing page
2) Mobile Responsiveness
3) Website Security
4) Locality & Context
5) Website Authority
6) Page Load Speed
7) Image Optimisation
If you want to be on first page in a hurry, then consider advertising on Google while letting the SEO work take effect.
We only employ ethical (white-hat) methods for maximum effectiveness and also to avoid your website being penalised by the search engines.
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