Google Search and Display Ads - one of the most effective ways of advertising.
Increase the digital strength of your business, organisation, cause or project.
Google Ads are one of the best ways to advertise online. The campaigns are targeted and is pay per click (PPC) so you only pay if someone clicks on your ad.
Stay in control of your budget. Start and stop your ads at any time.
✔ Send more traffic to websites
✔ Receive more phone calls
✔ Receive text messages
✔ Increase store visits
✔ Increase brand awareness
Where can the Ads show?
✔ Google Search Network
✔ Google Display Network
✔ Mobile Apps
Target your desired audience.
Google Ads can be heavily targeted towards a particular audience.
Show your ads to people who are actively searching for what you have to offer in the locations that you specify.
Targeting Options For Your Ad:
✔ Age Group
✔ Salary Range
✔ Device Type
How Does Google Ads Work?
Google runs a keywords auction to decide which ads to show & the position the ad will show in.
Bids are placed by advertisors for the keywords.
These keywords are words and phrases which will cause your ad to show.
The bid amount is what you are willing to pay if someone clicks on your ad.
The Ads are ranked and the highest ranking Ad gets the best position when the ads are shown.
The Ad Rank is based on a combination of factors and not just the bid amount.
This means that the highest bidders don't always win the top spots!
A higher Ad Rank can also mean a lower cost per click.
Having a better Ad Rank will secure a higher position for your ad.
Your Ad will show more frequently and cost you less per click.
We understand the ranking system well.
We will use our knowledge to save you money by staying within your budget and get the best outcomes for your Ads.
Cost of Google Ads
There are 2 main costs when running ads on Google:
Show your ad in the search results page of Google and Google's Search Network.
Your ad will show when someone searches for a keyword or phrase which will trigger your ad.
Search Ads can also show in the Display Network.
By default Google can show 8 Ads on the search results page:
1) 4 Ads above the search results
2) 4 Ads below the search results
Ads with higher ranks will get the top positions and appear on Desktops and Mobiles.
Sample of a Google Search Ad as seen on a Desktop PC and most Tablets:
Sample of a Search Ad on Mobile:
Your image ads will show to people who are searching for or interested in what you are offering.
Display ads show on Google Display Network which includes thousands of popular websites.
Display ads also show in Gmail, YouTube and Mobile Apps.
Just like Search Ads, Display Ads appear differently for Desktops and mobiles too.
Display ads are perfect for conversions or promotion & increasing general awareness.
Examples of Display Ads for Mobile
Examples of Display Ads for Desktop
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