Google Search and Display Ads - one of the most effective ways of advertising.

 

 

Increase the digital strength of your business, organisation, cause or project. 

  • Attract new customers

  • Maximise sales revenue

  • Build your brand image

  • Reduce advertising costs

  • Increase purchase frequency

  • Retain Customer Loyalty

 

Google Ads are one of the best ways to advertise online. The campaigns are targeted and is pay per click (PPC) so you only pay if someone clicks on your ad.

Stay in control of your budget. Start and stop your ads at any time.

 

Send more traffic to websites

Receive more phone calls

Receive text messages

Increase store visits

Increase brand awareness 

 



Where can the Ads show?

Google Search Network

Google Display Network

YouTube

Gmail

Mobile Apps

 

 

 



Audience Targeting

Target your desired audience. Google Ads can be heavily targeted towards a particular audience. Show your ads to people who are actively searching for what you have to offer in the locations that you specify.

These are some ways how your ads can be targeted:

 

✔ Keywords

✔ Locations

✔ Gender

✔ Age Group

✔ Salary Range

✔ Industry

✔ Languages

✔ Interests

✔ Device Type

✔ Remarketing

✔ Websites

✔ Topics

 

 



 How Google Ads Work?

Google runs an ads auction where bids are placed by advertisors for the keywords. These keywords are words and phrases which will cause your ad to show. The bid amount is what you are willing to pay if someone clicks on your ad.

The auction decides which ads to show and the position the ad will show in. The Ads are ranked and the highest ranking Ad gets the best position when the ads are shown.

A higher Ad Rank can also mean a lower cost per click.

The Ad Rank is based on a combination of factors and not just the bid amount. This means that the highest bidders don't always win the top spots.

 

Having a better Ad Rank will secure a higher position for your ad, it will show more frequently and cost less per click. We know how the ranking system works and we will use our knowledge to help secure a fair rank for all your ads. 

 



Cost of Google Ads


There are 2 main costs when running ads on Google:

  1. Management Fee - charged by us. Includes ads set-up, keywords management, bids management, budget management, detailed reporting, analysis and competitor checks. Our management fees are very competitive and unlike other ad agencies we don't take a percentage of your Ads Spend.   

  2. Ads Spend - charged by Google. This is the total amount you wish to spend on the ads. Unlike our competitors, there is no minimum spend requirement. This means you can start with any amount you are comfortable with. For example, if you are running 3 ads at a daily budget of $5 each over 30 days, thats 3 x 5 x 30 = $450. You can also run your ads for less then 30 days, or only on specific days in the 30 day period.     

There is no on-boarding or registration fee which is a common fee charged by some agencies. On-boarding fees can run into several hundred dollars. Save the extra fee and use it for your Ads Spend instead!


 

Search Ads

 

Show your ad in the search results page of Google and Google's Search Network. Your ad will show when someone searches for a keyword or phrase which will trigger your ad. Search Ads can also show in the Display Network. 

Search ads can appear in Google Search, Google Images, Google Maps, Google Play, Google Shopping and hundreds of sites of Google's Search Partners.

By default Google can show 18 main results on the search results page:

1) Top 4 paid positions (Search Ads)

2) 10 organic (unpaid) positions

3) Last 4 paid positions (Search Ads)

Ads with higher ranks will get the top positions. Search Ads appear differently on Desktops and mobiles.

 

 

  Here is a sample of a Google Search Ad for Desktop PC

 

Sample of a Google Search Ad on Mobile

  


 

Display Ads

 

Your image ads will show to people who are searching for or interested in what you are offering. Display ads show on Google Display Network which includes thousands of popular websites. Display ads also show in Gmail, YouTube and Mobile Apps. 

Just like Search Ads, Display Ads appear differently for Desktops and mobiles too.

Display ads are perfect for conversions or promotion & increasing general awareness.


Example of a Display Ad for a Mobile Device



 

 


 

 

 Example of a Display Ad on Desktops, Laptops & large Tablets

 

 

 

 

 


 

 Contact us today to advertise on Google and get the ultimate edge over your competitors, we look forward to taking you online! 

 

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